A Stop at Barberino Designer Outlet

Tuscany's largest designer outlet — over 100 luxury brands at outlet prices, 30 minutes from Florence. Your private Mercedes awaits.

🛍 100+ Luxury Brands ⏱ 2–4 Hours Stop 🚗 Private Chauffeur ✅ NCC Licensed since 2004

Why Stop at Barberino Designer Outlet

Tuscany's Largest Designer Outlet

Barberino Designer Outlet is the largest outlet shopping destination in Tuscany — a sprawling open-air village set in the Mugello hills, just 30 minutes north of Florence along the A1 motorway. With over 100 boutiques spread across a beautifully designed Tuscan-village complex, it offers serious discounts on fashion, accessories, homeware and sportswear from both Italian and international brands.

Prada, Gucci, Burberry, Armani, Versace, Dolce & Gabbana, Hogan, Furla — the selection covers the full range from high fashion to accessible luxury, making it equally appealing for a dedicated shopping day or a quick stop en route to Florence or Bologna. The village itself is pleasant to walk around, with cafés and restaurants for a relaxed break between boutiques.

Arriving by private chauffeur makes the whole experience seamless. Your driver drops you at the entrance, waits or returns at a time that suits you, and takes care of every bag on the way out — no parking, no motorway stress, no boot space to worry about. It is the most practical and comfortable way to shop here, and the only way to arrive in a style that matches what you find inside.

For opening hours, brand directory and seasonal sale dates, we recommend checking the official website before your visit. Visit Barberino Designer Outlet official website →

30'

From Florence

100+

Designer Boutiques

30%

Avg. Discount

NCC

Licensed Service

Transfer Routes

Journeys That Pass Through Barberino

Barberino Designer Outlet sits directly on the A1 motorway — the main artery connecting Tuscany to northern Italy. These are the routes where a shopping stop makes perfect sense.

Route 01

Florence → Venice with stop at Barberino

Heading from Florence to Venice by private transfer? Barberino lies just 30 minutes north of Florence on the A1 — an effortless first stop before continuing to the Veneto. Spend two to three hours shopping Gucci, Prada and Burberry at outlet prices, then continue your journey north in comfort. The ideal start to a Florence–Venice itinerary.

Florence 📍 Barberino Outlet · 2–3 hrs Venice

⏱ Total: approx. 5–6 hrs with stop 👥 Up to 3 pax · Mercedes E-Class

Route 02

Florence → Bologna with stop at Barberino

The route from Florence to Bologna passes Barberino naturally — just 30 minutes from the city before the Apennine crossing. Break the journey with a shopping stop and arrive in Bologna relaxed, bags full and ahead of schedule. Particularly popular with guests travelling between Tuscany and the Emilia-Romagna food and motor valley circuit.

Florence 📍 Barberino Outlet · 2–3 hrs Bologna

⏱ Total: approx. 3.5–4.5 hrs with stop 👥 Up to 6 pax · Mercedes Vito / V-Class

Route 03

Florence → Milan with stop at Barberino

A long transfer made genuinely enjoyable. On the way from Florence to Milan, Barberino is the perfect early stop — fill the first part of the journey with designer shopping, then sit back and relax for the remainder of the drive north. Your driver handles everything while you focus on the brands.

Florence 📍 Barberino Outlet · 2–3 hrs Milan

⏱ Total: approx. 6–7 hrs with stop 👥 Up to 6 pax · Mercedes Vito / V-Class

Route 04

Verona → Rome with stop at Barberino

Travelling south from Verona or Lake Garda to Rome? The A1 passes directly past Barberino — a natural midpoint to break a long journey with purpose. Step out, shop the best Italian and international brands at outlet prices, then continue south to the capital refreshed. A logical stop on one of Italy's great north-south routes.

Verona 📍 Barberino Outlet · 2–3 hrs Rome

⏱ Total: approx. 7–8 hrs with stop 👥 Up to 7 pax · Mercedes V-Class

What to Find at Barberino

More Than Just Shopping

Barberino Designer Outlet is an experience in itself — a beautifully designed open-air village with over 100 boutiques, cafés and restaurants set in the Mugello hills.