Your private Mercedes driver meets you at your hotel, villa or apartment — anywhere in Florence, Montecatini, Lucca, Pisa or the surrounding area. No shared buses, no fixed meeting points. The day is built around you from the first minute.

The road east crosses the Apennines into Emilia-Romagna — and the landscape changes completely. This is the Motor Valley, the most concentrated stretch of automotive excellence in the world. Within a few kilometres of each other: the Ferrari factory and museum in Maranello, the Lamborghini factory and museum in Sant'Agata Bolognese, the Pagani atelier in San Cesario. Every great Italian supercar was born in this corner of the Po Plain.

The Museo Ferrari in Maranello is the centrepiece of the day — a world-class museum built around the history of the Prancing Horse, from the first road cars of the 1940s to the current F1 championship machines. Formula 1 cars, road cars, engines, trophies, memorabilia — and the atmosphere of a place that knows exactly what it is. Buy your tickets in advance to avoid queues, especially in summer.

From Maranello, the road continues to Sant'Agata Bolognese and the Lamborghini MUDETEC museum — a completely different aesthetic from Ferrari, and a completely different story. Where Ferrari is red and passionate, Lamborghini is angular, aggressive and extravagant. The two together tell the full story of Italian automotive design in a single day.

On the way back, the hills around Modena offer one of the great food detours in Italy — the home of Parmigiano Reggiano, Prosciutto di Parma and, above all, traditional balsamic vinegar of Modena.