Rapallo, Santa Margherita, Portofino — three stops on the most glamorous stretch of the Italian coast, in a private Mercedes from your door anywhere in Tuscany.
Your private Mercedes driver meets you at your hotel, villa or apartment — anywhere in Forte dei Marmi, Viareggio, Pisa, Lucca, Montecatini or Florence. No transfer to a departure point, no shared vehicle, no fixed group schedule. The day is built around you from the first minute.
The road north follows the Ligurian coast, and the landscape changes completely once you cross into Liguria — the mountains come down to the sea, the towns cling to the cliffs, the colours shift from Tuscan terracotta to the turquoise and ochre of the Riviera. The first stop is Rapallo — the elegant seaside town at the head of the Gulf of Tigullio, with its 16th-century waterfront castle rising directly from the sea, its long palm-lined promenade, its covered market and the cable car that climbs to the Santuario di Montallegro above the bay.
A short drive along the bay brings you to Santa Margherita Ligure — Art Nouveau villas set back from the waterfront, a small fishing harbour, the baroque Basilica di Santa Margherita d'Antiochia at the centre of town, a palm-lined lungomare where the pace of life slows to something close to perfect. A walk, a coffee, a look at the market — before the final stretch to Portofino.
The road from Santa Margherita follows the promontory — one of the most scenic stretches of coast in Italy, with views over the Gulf of Paradiso opening at every turn. Your driver takes you to the meeting point above the village — Portofino is pedestrian-only — from where you descend on foot to the harbour. The piazzetta, the coloured houses reflected in the still water of the port, the boats at their moorings, the scent of the sea and the stone.
Portofino is one of those places where the photographs never quite capture it. You have to stand at the edge of the harbour and see the light on the water yourself.
Times are flexible and adapt to your pickup location. This is a private tour — the day is shaped entirely around you.
Your private Mercedes driver meets you directly at your hotel, villa or apartment. Departure time is confirmed in advance based on your location — typically 8:00–9:00 AM from Forte dei Marmi and Viareggio, later from Florence and the surrounding area.
Pickup available from Forte dei Marmi, Viareggio, Pietrasanta, Pisa, Lucca, Montecatini Terme, Florence and any address in between.
The road crosses into Liguria and the landscape changes completely — mountains meeting the sea, pastel-coloured towns on the cliffs, the turquoise of the Gulf of Tigullio opening ahead. Rapallo is the first stop: its 16th-century waterfront castle rising directly from the water, the long palm-lined promenade, the Belle Époque villas, the covered market in the old town.
A coffee on the harbour, a walk along the lungomare, a first look at the Italian Riviera before continuing south.
Just along the bay from Rapallo, Santa Margherita Ligure is one of the most elegant towns on the Ligurian Riviera — Art Nouveau villas, the palm-lined waterfront, the small fishing harbour and the baroque Basilica di Santa Margherita d'Antiochia at the centre of town.
A walk along the lungomare, a look at the market, a coffee in the piazza — before the final stretch to Portofino along the promontory road.
The road from Santa Margherita follows the promontory with views over the Gulf of Paradiso at every turn. Your driver takes you to the meeting point above the village — Portofino is pedestrian-only — from where you descend on foot to the harbour. The piazzetta, the coloured houses reflected in the still water, the boats at their moorings.
Free time to explore at your own pace: the Caruggi — the narrow stepped lanes behind the harbour — leading up to the church of San Giorgio and the Castello Brown at the tip of the promontory. The boutiques along the waterfront. A drink or gelato in the piazzetta.
At the agreed time, your driver meets you at the Portofino meeting point and brings you back to your exact pickup address. Total duration: approximately 8 hours from Forte dei Marmi and Viareggio, 9 hours from Pisa and Lucca, up to 10 hours from Montecatini and Florence.
The calculator below works on an hourly rate. Follow these three steps to get your instant price and complete your booking directly online.
Click the Hourly Service tab in the calculator below. This is the only tab to use for day trips — €80/hr for E-Class, €100/hr for Vito / V-Class. Minimum 3 hours.
Enter your hotel or pickup address as both pickup and drop-off. This is mandatory — the hourly rate is calculated as a round trip returning to the same address.
Select the total hours you want your driver for the whole day. For the Portofino tour we recommend 8 to 10 hours depending on your pickup location. Choose your date, start time and proceed to booking.
Send us your pickup address, preferred date and number of passengers. We will confirm your price and availability within a few hours — no commitment required.
Plan My Riviera DayTypically reply within 2 hours · No booking fee · Free cancellation
This website uses cookies to ensure you get the best experience on our website.