Private Chauffeur Transfer to Italy's Most Exclusive Beach Resort
Forte dei Marmi is unlike any other resort on the Italian coast. For over a century it has been the summer destination of choice for Milan's industrialists, Rome's intellectuals and Europe's old money — a discreet, immaculately maintained town where the pine forests meet the sea and the Apuan Alps rise white on the horizon. The name comes from the marble fortress built here in 1788 to store the Carrara marble blocks before they were shipped across the Mediterranean.
Today Forte dei Marmi is defined by its long sandy beach, its luxury lidos and its extraordinary concentration of designer boutiques along Via Carducci and the central piazza. Gucci, Prada, Versace and dozens of independent Italian ateliers sit side by side with excellent restaurants and historic cafés. In summer the town fills with the kind of quiet, understated elegance that is increasingly rare on the Italian Riviera.
Forte dei Marmi sits naturally on the route between Pisa Airport and the Ligurian Riviera, and just 40 minutes from Montecatini Terme. A stop here — for lunch on the beach, a walk through the centre or simply an hour in one of the most beautiful resort towns in Europe — makes any transfer into something worth remembering.
Alpemare is the most famous lido in Forte dei Marmi — owned by tenor Andrea Bocelli and his family, it combines a luxury beach club with a full restaurant and wellness facilities. One of the most exclusive beach experiences on the Italian coast. Book well in advance for summer visits.
Forte dei Marmi has a remarkable concentration of high-end restaurants for a town of its size — from beachfront seafood to refined Tuscan cuisine. The Michelin Guide lists the best options in town, updated each season. Book well in advance in July and August.
Forte dei Marmi sits on the Versilia coast between Pisa and the Ligurian Riviera, making it a natural stop on routes heading north toward Portofino, Cinque Terre and Genoa.
Arriving at Pisa Airport and heading to the Cinque Terre villages? The coastal road north passes directly through the Versilia Riviera — and Forte dei Marmi is the perfect place to break the journey. Spend two hours on the beach, have lunch at one of the lidos, and arrive at your Ligurian village refreshed and in the right mood for the coast.
Travelling from Florence to Portofino along the Ligurian coast? Forte dei Marmi sits perfectly along the route — a natural pause between Tuscany and the Italian Riviera. Walk Via Carducci, browse the designer boutiques, or simply sit at a café table in the piazza with an espresso before continuing north to one of Italy's most glamorous harbours.
Leaving Montecatini Terme and heading to the Cinque Terre? Forte dei Marmi is just 40 minutes down the coast — an ideal stop before the final leg to the Ligurian villages. The contrast between the elegance of the Versilia Riviera and the rugged drama of the Cinque Terre cliffs makes this one of the most varied and rewarding routes on the Tuscan coast.
Flying into Pisa and heading to Genoa? The drive north along the Ligurian coast is one of Italy's most scenic — and stopping in Forte dei Marmi breaks the journey at exactly the right point. Two hours in Italy's most exclusive resort town, with its white sandy beach and marble-white peaks behind, before continuing to the City of the Superb.
Two to three hours is enough to experience the best of Forte dei Marmi. Here is what we recommend to first-time visitors.
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